Li Jianhua: in the face of constantly upgrading products and the ability of the system to the consumption demand of enterprises in September 24th, · the strength of faith as the theme of the brand 2016TTA ceremony held in Beijing. From Geely, brilliance, Chery, BAIC, JAC and other nearly 30 independent brand executives, as well as dozens of industry and media guests gathered together to witness the highest honor of independent brands, but also for the independent brand development advice and suggestions. At the peak of the dialogue session, deputy general manager of the JAC passenger car marketing company Li Jianhua, behind a best-selling products have many characteristics of password password, when products reflect the characteristics of consumers with attention to the inner dial, this product will become explosion models. If you dial the wrong, consumer concern is the brand and technology, enterprises are doing well are the yen value and performance, I am afraid products may not be sold. He said that the market is often a realistic choice, related to the future development of the automotive industry what we should do, if the economy is very pessimistic, companies will focus on doing the product now. If the consumer upgrade or improve consumer upgrades, companies will continue to improve the upgrading of products and future strategies. Li Jianhua, deputy general manager of JAC passenger car marketing company is the following statement: Moderator: do you think now can move the user’s core factors? Why? Li Jianhua: communicate with consumers to product centric, this thing is sure. The market is now selling a lot of products, how do you move your products to consumers? In fact, I think there are a lot of code behind currently on the market for each product sold, when the password of your product trait reflects the characteristics with the hearts of consumers concerned on the dial, your product will become hot and explosion. If you dial the wrong, consumer concern is the brand and technology, you do well is the yen value and performance, I am afraid you two words wrong spectrum, you may not be selling products. For the target consumer groups, JAC also considered good, there are many elements of consumer concern, we are still very good to reflect it on our products, but also won the recognition of his heart. At this point I think this communication has achieved results, so that consumers agree and accept the product, in fact, this is a very good consumer heart to open the door. Moderator: how can we allow consumers to produce a trust and dependence on our products? Can for example. Li Jianhua: do the market is often a realistic choice. In fact, I think this is the first issue related to the future development of the automotive industry to do some kind of judgment. If the economy is very pessimistic, we will concentrate on the current car. If we say that the current state of the car market may be concerned, the next step to upgrade consumption, or improve the growth of consumer demand. Second, younger, personalized, may have a greater impact on the choice of automotive products. In the face of such a state, I am afraid for us to do the first product upgrade, second system upgrade capability as a stage of consumers for the next stage will have a higher requirement for improvement. So Jianghuai is doing such a practice. For example, we have a S3, a prize today.相关的主题文章: