Three months of the new rules of the live broadcast of the barbaric growth – in November 4th, the state Internet Information Office issued the "provisions on the management of Internet broadcast services" (hereinafter referred to as "Regulations"). The "provision" clearly put forward the "double qualification", namely the Internet broadcast service providers and Internet broadcast released the Internet news information services, shall obtain the qualification of Internet news information services according to law. At the same time, the Internet service provider should be required to carry out the first trial after the broadcast content management; Internet service providers should be in accordance with the background real name, the front of the voluntary principle of registration certification. As soon as the "Regulations" has been released, it has aroused the concern and discussion of the whole society. The new regulations from the rectification of the previous live content, but directly to the broadcast platform and anchor issued a "hard index double qualification", and put forward the relevant requirements of the news broadcast of information industry point of view, the new regulations on the publishing and distribution channels of standardized management, to help get rid of broadcast industry barbaric growth and gradually standardized, while emphasizing the social value property brought live, will become the mainstream. Barbaric growth hinder development in recent years, broadcast, broadcast industry development like a raging fire, attracted a large number of funds and personnel, according to the "report" development of China Internet show that as of June 2016, the webcast users reached 325 million, accounting for 45.8% of the total Internet users. The influx of a large number of capital and the influx of employees on the one hand to the broadcast industry has brought great vitality, on the other hand also caused the uneven distribution of live content, the difference is obvious anchor. There is a view that the influx of low levels of direct seeding and hot money will greatly depress the entire broadcast industry, the bottleneck of the broadcast industry to highlight. For this view, engage in the industry does not agree with the broadcast industry. According to the relevant person in charge of pepper broadcast platform: there are already more than 400 live platform, only mobile 2016 market size reached $35 billion, is expected in 2020 will be more than 100 billion yuan. In the broadcast industry have been developed for many years, before is the traditional PC model and game show broadcast vertical live, this mode is whether audiences or business models are limited, traditional live and live games can be said that the ceiling is visible. This year, the rapid development of mobile live with these two forms are completely different, although the play is still the main platform for the income of the platform, but with the development of mobile broadcast, business models are becoming more diversified. For example, pepper live has opened a commercial, including the opening screen, conventional banner advertising resources; customized gifts, live among the floating window into the show; anchor resources etc.. Mobile broadcast industry is still in the exploratory stage of development, far from reaching the ceiling stage." The vice president of technology where a broadcast industry also believes that hit the ceiling is too early, he said: "we live is a form (means), along with the popularization of 4G intelligent mobile phone, cost reduction and the rise of the mobile Internet and received extensive attention and application. 2016 is the first year of the live broadcast, a huge city相关的主题文章: